the right product
at the right time

Interfor's TrendWatch - See what we're seeing

Our leadership team has deep expertise and a bold vision. Find out about our take on evolving trends and patterns in the industry, and how we are carving out a solid, strategic future for our company. 

Building International Markets Together

Steven Hofer, Senior VP, Sales & Marketing
October 30, 2014

Interfor was part of a recent forestry trade mission to Asia led by BC Forests Minister Steve Thomson. The mission showed the immense value of industry-government collaboration to build and strengthen international markets – and gave us a chance to meet with some of our customers in Japan and China.

Trade mission delegates marked the 40th anniversary of Japan’s first demonstration 2x4 wood-frame home. In China, we witnessed the signing of an MOU with Jiangsu Province to promote wood-frame construction and met with the Ministry of Housing and Urban-Rural Development, which is actively promoting the use of wood.

In both countries, the North American forest industry has been instrumental in raising awareness of the benefits of wood construction, and has helped with the development of construction codes and grading standards.

The results are outstanding. In 2013, Japan had a single-year record with 120,111 housing starts using 2x4 wood-frame construction – that’s 12.5% of all housing starts in the country. In the same year, British Columbia alone exported more than $1.4 billion worth of softwood lumber to China.

This has also meant a lot to our Company. China has become our second-largest market, after the United States. We recently opened an office in Shanghai so we can serve our Chinese customers better. Interfor and its predecessors have been involved in Japan since 1936, and today it is our fourth-largest market.

Interfor Connects with Truss Manufacturers

Steven Hofer, Senior VP Sales & Marketing
October 20, 2014

Interfor’s experienced sales team was recently at the Structural Building Components Association’s BCMC Conference to feature our quality MSR and Dimension lumber product lines.

The show, which had over 700 attendees, provided an opportunity to educate existing and potential truss manufacturing customers about Interfor’s wide range of MSR and Dimension lumber products.

Interfor has 10 mills that manufacture Dimension lumber. Six of which also manufacture MSR lumber. Both products lines are available in a wide species range including Southern Yellow Pine, SPF, Douglas-Fir/Larch and Inland Hem-Fir.  

Interfor’s size and geographic diversity means we are able to build value for our customers with more quality products and more choice for our truss manufacturing customers. 

Interfor’s Product Offerings Grow

Steven Hofer, Senior Vice President, Sales & Marketing
October 16, 2014

Interfor is proud to announce it will now be marketing Ilim Timber’s European lumber products in North America. This means more choice for our customers.

We already have one of the broadest ranges of lumber products in the world, and Ilim Timber’s European spruce and red pine lumber is a perfect complement to our existing whitewood program.

The first shipment of European spruce and red pine will arrive on the eastern seaboard of the US in the second half of October this year.

Strengthening Our Relationships with Customers

Steven Hofer, Senior Vice President, Sales & Marketing
September 24, 2014

Once again, Interfor had some great news for international customers attending BC Wood’s 2014 Global Buyers Mission earlier this month.

We continue to grow strategically – we’re now the seventh-largest lumber producer in the world. We’ve expanded our broad range of lumber products, including our new premium Reserve Pine line. This means more supply and more choice.

We were especially honored that many of our customers stayed for the appreciation reception we hosted after the Global Buyers Mission – and some even traveled from as far as Asia specifically to meet with us. This gave us a chance to share our pride in what we have achieved, our excitement about the bright future for our industry and our Company, and our appreciation for their strong support.

We are always looking for ways to connect with customers so we can understand and meet their needs. It is just one of the many ways we are able to meet our customer promise to deliver quality products “on spec, on time, every time”.

Interfor Enters Niche Premium Board Market with Reserve Pine

Steven Hofer, Senior Vice President, Sales & Marketing
July 15, 2014

Customer response to our new best-in-class Interfor Reserve Pine one-inch boards shows we have a true winner in this premium niche market.

A best-in-class product, these new micro-eased edge boards are supported by the latest in European technology and made from some of the highest quality Pine in North America.

We’ve invested millions of dollars to turn our mill in Gilchrist, Oregon, into a world-class specialty operation with the most advanced finishing system in the world. Its state-of-the-art high-speed moulder provides the accuracy needed for an impeccable finish on both the faces and edges of each board.

Distributors across North America have shown significant interest in Reserve Pine, and we are supporting them with a strong co-branding program. They include Boise Cascade, Forest Products Supply/FP Supply, Midwest Lumber, Neiman Reed Lumber, Parksite Inc., Universal Forest Products and Weyerhaeuser. You can find contact information for these distributors here.

Innovation, quality and choice. That’s the thinking behind Interfor Reserve Pine. It is one more way we are making sure our customers have the perfect lumber product for every project.

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