the right product
at the right time

Interfor's TrendWatch - See what we're seeing

Our leadership team has deep expertise and a bold vision. Find out about our take on evolving trends and patterns in the industry, and how we are carving out a solid, strategic future for our company. 

Introducing Interfor Corporation

Steven Hofer, Senior Vice President, Sales & Marketing
May 7, 2014

At our Annual General Meeting this week, shareholders voted to change our Company name to Interfor Corporation from International Forest Products Limited.

Interfor is our Company’s traditional trade name. It is the name and logo we used for recent successful rebranding efforts; and it is consistent with the formal name of our US subsidiaries, which account for more than half of our production.

This is just one more step in our effort to reposition the Company and help us build value in the years ahead.

We’ll continue delivering the same quality products and service our customers have come to expect from us – we’ll just be doing it as Interfor Corporation.

Getting Our Products to Offshore Customers

Steven Hofer, Senior Vice President, Sales & Marketing
April 30, 2014

When the month-long strike at Port Metro Vancouver ended in March, Interfor was in a unique position to start moving inventory faster and get products to our offshore customers.

That’s because Interfor owns Seaboard International Shipping Company Ltd., which means we were able to use our own break-bulk vessel – the Skaubryn, pictured here at dock in North Vancouver – and also charter the Madame Butterfly to clear the backlog and support our offshore customers

Strong collaboration between our logistics team and our colleagues at Seaboard is just one more way we are working to meet our promise to customers to get them the quality products they want when they want them – regardless of where they are.

New Hem-Fir Product Building Value in Korea

Steven Hofer, Senior Vice President, Sales & Marketing
April 10, 2014

The growing demand for our diverse range of quality wood products and a great in-market partner means more opportunity to build value for our customers.

That’s exactly what we are doing in in Korea. Our new high-quality square-edged line of Hem-Fir dimension lumber is specifically graded for the Korean market. We’re shipping it straight from our mill in Port Angeles, WA, to our partner Samik Co., where it will be treated to meet or exceed Korean standard H3.

Samik General Manager Jay Kim says there is a growing opportunity for this product in Korea, and our Hem-Fir from sustainably managed forests is one of the best products for treatment.

It is also competitively priced, kiln-dried, stable, strong, and manufactured and graded to accentuate the beauty of natural wood. All in all, it’s an excellent choice for decks, fences and other outdoor applications.

We’ll be producing it in the dimensions and lengths Korean customers want – including 12-foot lengths, 2x6s for decking applications, and an array of sizes for everything from posts to joists.

Our exportsales [at] interfor.com (subject: Hem-Fir%20Product%20in%20Korea) (export sales team )would be happy to answer any questions you might have about our new square-edged Hem-Fir dimension lumber.

The Sky’s the Limit for Wood

Steven Hofer, Senior Vice President, Sales & Marketing
March 19, 2014

The US government has thrown its support behind building higher with wood.

Agriculture Secretary Tom Vilsack says one of the world's oldest building materials is now also one of its most advanced. Innovative wood products are changing the face of construction, and USDA wants to find ways to support these advancements.

It will start by investing $1 million to work with WoodWorks to train architects, engineers and builders about the benefits of advanced wood building materials.  It will also invest another $1 million to launch a prize competition to design and build high-rise wood demonstration projects.

All of this reinforces leading research which shows wood is a safe choice for skyscrapers up to 42 stories tall

The sky’s the limit when it comes to building with wood. It is renewable and strong, it captures and stores carbon, and it can improve a building’s energy efficiency. If that’s not enough, it is probably the most versatile building material, and without a doubt the most beautiful.

On Stage with TED

Steven Hofer, Senior Vice President, Sales & Marketing
March 18, 2014

It doesn’t get much better than this.

The finest BC Hem-Fir and Cedar from our Castlegar and Maple Ridge mills will be featured this week at the TED2014 conference in Vancouver – in the backdrop to a stage designed by award-winning Vancouver architect and wood advocate Michael Green.  

We’ll be showing off the beauty and versatility of our wood to 1,200 of the world’s leading thinkers and doers at the sold-out conference – and potentially reach millions more online. It’s TED’s 30th anniversary, and they’re welcoming speakers like astronaut Chris Hadfield, philanthropists Bill and Melinda Gates, and singer and activist Sting.

If that’s not enough, the backdrop – a 16-foot wall of 400 interlinking planter boxes – was created by 24 architectural students. This lets us introduce the potential of BC wood to the next generation of architects. And when the conference ends, the planters will go to Vancouver area schools so students can grow their own gardens.

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